Germany: Ahead of its time
07 Sep 2007
Digital wizards, a subversive culture and an aversion to cheese: has Berlin found the formula for the future of advertising? Mark Tungate reports.
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Present a strong brand idea, have your agency work the campaign like an orchestra and you cannot fail.
Digital wizards, a subversive culture and an aversion to cheese: has Berlin found the formula for the future of advertising? Mark Tungate reports.
The internet and outdoor are burgeoning, but that's where the similarity with UK media ends.
Although Germany scooped as many Lions as the UK this year, Germans find it hard to be creative, Jean-Remy von Matt explains.
Bryan Ferry's attempts to put an "art history perspective" on the Nazi regime backfired spectacularly last week. Lord only knows what the ageing rocker was up to, but he can perhaps expect a few unwelcome invites to croon at BNP rallies as a result of his remarks.
With unemployment falling and exports rising, Europe's economic engine is warming up again, after a decade out in the cold. Could it all be the effect of hosting the 2006 football World Cup?
Adspend in Germany grew 2 per cent last year to more than EUR30 billion, according to newly published research.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.