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The World: Insider's view - Germany

Present a strong brand idea, have your agency work the campaign like an orchestra and you cannot fail.

Germany: Ahead of its time

Digital wizards, a subversive culture and an aversion to cheese: has Berlin found the formula for the future of advertising? Mark Tungate reports.

Germany: Strength in the regions

The internet and outdoor are burgeoning, but that's where the similarity with UK media ends.

Germany: German creative picks up the pace

Although Germany scooped as many Lions as the UK this year, Germans find it hard to be creative, Jean-Remy von Matt explains.

Media Perspective: Adland's creativity, not Nazi Germany's, gets the thumbs up

Bryan Ferry's attempts to put an "art history perspective" on the Nazi regime backfired spectacularly last week. Lord only knows what the ageing rocker was up to, but he can perhaps expect a few unwelcome invites to croon at BNP rallies as a result of his remarks.

World Media 2007: Germany

With unemployment falling and exports rising, Europe's economic engine is warming up again, after a decade out in the cold. Could it all be the effect of hosting the 2006 football World Cup?

The World: Munich - Germany sees 59 per cent online adspend growth

Adspend in Germany grew 2 per cent last year to more than EUR30 billion, according to newly published research.

 

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