to remove filtersAre we running out of good ideas?
04 Dec 2007 | by David Tiltman
be done through the corporate tax regime, as in Germany and Japan. ...
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Indian brands expand horizons
04 Dec 2007 | by Jane Simms
the Made in China tag. By comparison, Anholt points out that firms based in Japan and Germany, both ... negatives that once hampered Japan and Germany and now dog China. There are other factors that could ...
Green marketers: practising what they preach?
27 Nov 2007 | by Roisin Donnelly
conference calls to our Geneva office and called my opposite number in Germany, so no carbon emissions from ...
Pernod Ricard set to appoint Vizeum
31 Oct 2007 | by Ian Darby
Vizeum, which is expected to retain the 6 million UK account as part of the win, is also in discussions about handling media in France, Germany, Italy, Spain and Ireland. However, there remains a chance that a chunk of the business will go to ZenithOptimedia. Vizeum pitched against MediaCom ...
Budweiser axes US ad focus to emphasise quality
16 Oct 2007 | by Ed Kemp
The beer brand is a sponsor of football s English Premier League and has played on its lack of heritage in the sport with its strapline You do the football, we ll do the beer . It was the official beer of the 2006 FIFA World Cup in Germany and ran a series of idents featuring hapless US TV sports ...
Challenges of marketing functional foods
29 Aug 2007 | by Susy Bashford
to improve brain health, targeting families in Germany and Austria. It also has a range of milk and cereal ...
InBev calls £20m global Beck's pitch
19 Jul 2007 | by James Hamilton
Ground Zero is understood to have been invited to repitch and will face at least two of InBev s roster agency networks and a German shop, believed to be McCann Erickson Germany. Leo Burnett London ... it against Lowe Worldwide, Bartle Bogle Hegarty, Germany s Springer Jacoby, Belgium s Duvall Guillaume ...
Pernod Ricard reviews £50m Euro media
19 Jul 2007 | by Ian Darby
The review includes the UK, where Vizeum holds the 6 million account across brands including Jameson, Jacob s Creek, Martell and Tia Maria in addition to Pernod. The other markets included in the review are France, Germany, Italy, Spain and Ireland. Pernod s decision to review comes just over a year ...
InBev calls £20m global Beck's pitch
18 Jul 2007 | by James Hamilton
Ground Zero is understood to have been invited to repitch and will face at least two of InBev s roster agency networks and a German shop, believed to be McCann Erickson Germany. Leo Burnett London ... it against Lowe Worldwide, Bartle Bogle Hegarty, Germany s Springer Jacoby, Belgium s Duvall Guillaume ...
What's holding back British brands?
24 Apr 2007 | by Jane Simms
slower pace than those in France and Germany - with implications for both Britain s marketers ... for the strong performance of France and Germany is their high number of luxury brands, from German upmarket car ... , and protect them from foreign predators - witness the furore in Germany over Vodafone s acquisition ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
