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Indian brands expand horizons

the Made in China tag. By comparison, Anholt points out that firms based in Japan and Germany, both ... negatives that once hampered Japan and Germany and now dog China. There are other factors that could ...

Jaguar and Land Rover hire PHWT for aftersales task

PHWT has created a series of campaigns including on- and offline ads, direct marketing and point of sale. The work has been carried out centrally but can be adapted and translated for Jaguar and Land Rover s markets worldwide. PHWT has offices in the UK, Germany and France, as well as translation ...

Report values European sports sponsorship at €6.7bn

, and rugby union on 3% with 161m. Germany is Europe s largest sports sponsorship market, with a 2.6bn ...

Chevrolet picks agency for European Aveo task

The Amsterdam agency won the brief after a two-way pitch, understood to be against Leo Burnett Germany. StrawberryFrog won its first piece of GM business in July, when it was handed the Vauxhall Agila account. The Aveo, a sporty hatchback, was unveiled at the Frankfurt Motor Show last month ...

Redwood launches Mazda's global customer magazine

The launch coincides with the unveiling of the Mazda6 and aims to reflect the spirit of the Mazda brand with a youthful and adrenaline-fuelled tone. Zoom-Zoom is being distributed directly to customers in the UK, US, Canada, Germany, Spain, Japan, Australia and New Zealand. Thirty-four pages ...

Kia picks Microsoft for Frankfurt Motor Show drive

The one-month campaign, launching on September 13, will roll out across MSN s Cars Channel in France, Germany, Italy, Spain and the UK. Kia will run a series of 728x90 and 300x250 ads with an integrated sponsorship logo, along with video and photo ads across the MSN Cars Channel. Microsoft Digital ...

Powerboat P1 appoints O'Toole as commercial head

, Germany, Italy and the UK. O Toole joined WPP when his Premiere Consulting business was acquired ...

Kia invests to impress

is not big in Germany and the UK, it cannot be a force in Europe as a whole. The UK is a lucrative market: we ...

What's holding back British brands?

slower pace than those in France and Germany - with implications for both Britain s marketers ... for the strong performance of France and Germany is their high number of luxury brands, from German upmarket car ... , and protect them from foreign predators - witness the furore in Germany over Vodafone s acquisition ...

Land Rover lends support to Three-Day Eventing

gold at the World Equestrian Games in Germany riding Toytown, was photographed by Mary McCartney ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.