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News brief: McDonald's posts sales rise in Europe

McDonald's posted a 10.8% sales rise in Europe last month, bolstered by the UK, Germany and France

The Work: New Campaigns - The World

- GERMANY CREDITS Project: We love technology. We hate expensive Client: Saturn Brief: Develop a low ... in Germany, and a further 180 in eight other European countries. ...

England's summer off could cost UK economy £1bn

s World Cup. The British Retail Consortium said England s participation in the 2006 World Cup in Germany ...

Branding: O'Briens extends all-day cafe look

300 franchises in Ireland, the UK, Australia, the Netherlands, Germany and Asia. ...

Amazon gambles on ebook market with Kindle

, The Wall Street Journal and Washington Post; as well as international titles from France, Germany ...

BRC chief urges ruling restraint

; the fastest-growing retailer in the world in the 1930s, the brand now exists only in the UK, Germany ...

Ready meals market grows apace despite foodie trends

in the UK. While Germany presently lags behind France and the UK in terms of ready meals sales, Mintel ... s tastes. Overall the market for ready meals in the top five countries, Germany, France, UK, Italy ...

Mark Ritson on Branding: Stay under 30% or you're a target

coffee market. Germany, 2003. After the US invasion of Iraq in March, bars and restaurants refused ... cigarette in Germany. As marketers we see only the positive implications of dominant market share ...

Media: Double Standards - Why digital screens are altering in-store comms

the Metro Group is doing at its Future Store in Germany. - What are your favourite stores and retail ...

O2 beats rivals to take Apple's UK iPhone contract

the contract for France, with T-Mobile likely to reach an agreement in Germany. The iPhone, which combines ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.