to remove filtersAldi to enter travel business
11 Nov 2008 | by Alex Brownsell
million holidays over the past five years. It also sells holidays in Switzerland and Germany through a ...
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Football shirt sponsorship market suffers drop
26 Nov 2008 | by Ed Kemp
The total value of shirt sponsorship across Europe's top leagues had steadily risen from EUR 209.2 in 1999/2000 to EUR 405.3m last season. However, according the new report the total value of the shirt deals across Europe's top six leagues - England, Germany, France, Italy, France, Spain ...
Marketing Mole: Who does Google think you are? - Andreas Hilger, UK marketing director, InBev
11 Nov 2008
Hilger from InBev Germany to take up his UK role this year.
MySpace links with shopping website Goodcause
28 Oct 2008 | by Fiona Ramsay
across seven countries: the UK, France, Germany, Italy, Holland, Sweden and Denmark. MySpace promotes ...
The Marketing Profile: Richard Hudson of BMW
28 Oct 2008 | by Alex Brownsell
's engineers in Germany. First under the direction of Ellinghaus, and now Hudson, BMW's answer ... . 'One of the most premium car brands in Germany is Mercedes. And which car is outside any airport ...
Tesco takes fight to Aldi: Can the shift to a fighter brand strategy prove business-school theories wrong?
28 Oct 2008 | by Mark Ritson
the products. This approach is typical in Germany, where the name of the store is rarely used on private ...
Peugeot uses web to boost customer engagement
20 Oct 2008 | by Fiona Ramsay
The 'My Peugeot' area will offer owners in the UK, France, Germany, Spain and Italy a personalised collection of tools to manage their vehicle, dealer and servicing information. The site has been developed by digital and eCRM agency Underwired. The agency recently won a three-way pitch for the task of building ...
EasyCar.com assigns SEO account
16 Oct 2008 | by Fiona Ramsay
LBi Netrank said easyCar.com had an aggressive digital marketing drive for 2009, focusing on easyCar's ranking in the UK, France, the Netherlands, Germany and other countries across Europe, as well as increasing the volume and quality of traffic. LBi Netrank will also be supporting easyVan.com in the UK ...
Mark Ritson on branding: what the 1929 Wall Street crash can teach marketers
14 Oct 2008 | by Mark Ritson
Albrecht in the difficult post-World War II era in Germany will thrive in the recession ahead. Albrecht ...
Ford books 12-pages in Glamour to back new Ka
13 Oct 2008 | by Alex Brownsell
will run in the Conde Nast title in its national editions in the UK, France, Germany, Spain, Italy ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
