to remove filtersAldi to enter travel business
11 Nov 2008 | by Alex Brownsell
million holidays over the past five years. It also sells holidays in Switzerland and Germany through a ...
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Carat takes Kellogg media from Mindshare
19 Dec 2008 | by Staff
the Kellogg accounts covering France, Germany and the nordic countries. He said that Carat would be fully ...
Mark Ritson on branding: what the 1929 Wall Street crash can teach marketers
14 Oct 2008 | by Mark Ritson
Albrecht in the difficult post-World War II era in Germany will thrive in the recession ahead. Albrecht ...
GT to handle digital TK Maxx business
25 Sep 2008 | by Caroline Lovell
, in June. TK Maxx currently operates in the UK, Ireland and Germany. The agency will also redefine ...
Interbrand's 100 Best Global Brands list includes only three UK brands
19 Sep 2008 | by Staff
In contrast, the US has 52 entries, Germany 10, France 8, Japan 7, Switzerland 5, Italy 4, The Netherlands 3, Republic of Korea 2, Switzerland 2 and Canada, Finland, Sweden and Spain one each. The brand value of the top 10 brands are Coca-Cola $66.7bn, IBM $59bn, Microsoft $59bn, GE $53.1bn, Nokia $35.9bn ...
View From The Top: International Ambition
19 Sep 2008 | by View From The Top: International Ambition
are already managing Qibla sales in Holland, Germany, Norway, Luxembourg and Canada, with contracts about ...
Google joins world's top 10 brands as Microsoft slips
19 Sep 2008 | by Darren Davidson
25,590 43% US Mercedes 25,577 9% Germany Hewlett-Packard 23,509 6% US BMW 23,298 8% Germany Gillette ... 12,621 5% US SAP 12,228 13% Germany Dell ...
Mother to handle Coca-Cola across Europe
18 Sep 2008 | by Kunal Dutta
The agency won the business after a two-way pitch against the Spanish incumbent, Se ora Rushmore Madrid. Mother will now create a campaign to run across all of Coca-Cola's European markets next summer, including the UK, France, Germany, Italy, Spain and Portugal. The brief is to push the brand as the drink ...
Reebok joins race against Nike for women's market
15 Sep 2008 | by Ed Kemp
The campaign, which is in development, will feature a Reebok Global Instructors Team. Instructors are being chosen from around the world, including Sweden, Germany, Korea, UK, China, Russia, India and the US. The positioning, of 'taking the boredom out of working out', follows research conducted by GFK ...
The World: Hamburg - TBWA\Germany scoops global Merck briefs
05 Sep 2008
The global pharmaceutical and chemical company Merck has appointed TBWA\Germany to handle three
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
