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JWT London scoops £13m Mazda UK job

04 Dec 2008 | by Caroline Lovell

created in Germany. The last ad from JWT D sseldorf, "it's time to play", aired in April for the Mazda 5 ...

Habitat begins hunt for digital agency

20 Nov 2008 | by Noel Bussey

in the UK, France, Spain and Germany, in addition to a large distribution network of retail partners ...

Audi digital to depart GT for BBH

13 Nov 2008 | by Noel Bussey

, Germany and will be responsible for all of its web design and build. BBH will then produce all ...

Europcar selects Bigmouthmedia to handle search

07 Nov 2008 | by Ben Bold

in Germany, France, Italy, Spain, Belgium and Portugal.

The Marketing Profile: Richard Hudson of BMW

28 Oct 2008 | by Alex Brownsell

's engineers in Germany. First under the direction of Ellinghaus, and now Hudson, BMW's answer ... . 'One of the most premium car brands in Germany is Mercedes. And which car is outside any airport ...

Peugeot uses web to boost customer engagement

20 Oct 2008 | by Fiona Ramsay

The 'My Peugeot' area will offer owners in the UK, France, Germany, Spain and Italy a personalised collection of tools to manage their vehicle, dealer and servicing information. The site has been developed by digital and eCRM agency Underwired. The agency recently won a three-way pitch for the task of building ...

EasyCar.com assigns SEO account

16 Oct 2008 | by Fiona Ramsay

LBi Netrank said easyCar.com had an aggressive digital marketing drive for 2009, focusing on easyCar's ranking in the UK, France, the Netherlands, Germany and other countries across Europe, as well as increasing the volume and quality of traffic. LBi Netrank will also be supporting easyVan.com in the UK ...

Ford books 12-pages in Glamour to back new Ka

13 Oct 2008 | by Alex Brownsell

will run in the Conde Nast title in its national editions in the UK, France, Germany, Spain, Italy ...

Interbrand's 100 Best Global Brands list includes only three UK brands

19 Sep 2008 | by Staff

In contrast, the US has 52 entries, Germany 10, France 8, Japan 7, Switzerland 5, Italy 4, The Netherlands 3, Republic of Korea 2, Switzerland 2 and Canada, Finland, Sweden and Spain one each. The brand value of the top 10 brands are Coca-Cola $66.7bn, IBM $59bn, Microsoft $59bn, GE $53.1bn, Nokia $35.9bn ...

MPG International wins £4m Hermes account

17 Sep 2008 | by Arif Durrani

The near 25-year incumbent Carat was dropped from the Paris-based review at an earlier stage. The account win includes 1m ad spend in the UK and similar-sized accounts in France and Germany. Hermes, well-regarded for its fashion accessories, makes products in 14 categories, including leather, menswear and women ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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