to remove filtersThe Week: Media Reviews - OMD nets Asics Euro brief
31 Oct 2008
across the UK, Belgium, France, Germany, Spain and The Netherlands.
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Hotline: Glue lands global ad brief for Reebok
14 Nov 2008
advertising for Reebok's parent, Adidas, secured the business following a pitch against DDB Germany and the US
The Week: Media reviews - MPG wins Hermes brief
26 Sep 2008
The final pitch involved MPG and ZenithOptimedia, after the 25-year incumbent, Carat, was knocked off at an earlier stage in the Paris-based review. Out of the £4 million, approximately £1 million will be spent in the UK, with equal amounts allocated to France and Germany. ...
The Work: New Campaigns - The World
26 Sep 2008
it to suit European tastes and styles. The brand has outlets in France and Germany, with others due to open ...
GT to handle digital TK Maxx business
25 Sep 2008 | by Caroline Lovell
, in June. TK Maxx currently operates in the UK, Ireland and Germany. The agency will also redefine ...
Interbrand's 100 Best Global Brands list includes only three UK brands
19 Sep 2008 | by Staff
In contrast, the US has 52 entries, Germany 10, France 8, Japan 7, Switzerland 5, Italy 4, The Netherlands 3, Republic of Korea 2, Switzerland 2 and Canada, Finland, Sweden and Spain one each. The brand value of the top 10 brands are Coca-Cola $66.7bn, IBM $59bn, Microsoft $59bn, GE $53.1bn, Nokia $35.9bn ...
Reebok joins race against Nike for women's market
15 Sep 2008 | by Ed Kemp
The campaign, which is in development, will feature a Reebok Global Instructors Team. Instructors are being chosen from around the world, including Sweden, Germany, Korea, UK, China, Russia, India and the US. The positioning, of 'taking the boredom out of working out', follows research conducted by GFK ...
The Work: New Campaigns - The World
12 Sep 2008
by Bajaj Electricals. MUNICH AIDS SUPPORT - FOREVER YOURS, AIDS - GERMANY CREDITS Project: Forever ... in Germany is being tackled by a Munich-based charity with a campaign warning that the condition is incurable ...
Hugo Boss awards £35m global media account to MPGI
06 Aug 2008 | by Alison Donnelly
MPGI beat off rivals Mediaedge:cia, MindShare and PHD in a review that was handled out of Hugo Boss' headquarters in Metzingen, Germany. The win does not include planning and buying for the Hugo ... -house. Hugo Boss, which has used PHD Germany in its home market, will now consolidate all its media planning ...
Nike unveils mobile shoe-design service
17 Jun 2008 | by Ed Kemp
, Germany, Spain, France, Denmark, Finland, Norway and Sweden. The arrival of the mobile service follows ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
