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Michael Conrad is the grandfather of German advertising and a keen observer of its world status. Here he examines the reasons why Germany is now one of the countries to beat at Cannes.
LONDON - The Trabant, a symbol of Communist East Germany, is to be reborn as an environmentally-friendly electrical car and will be be unveiled at next month's Frankfurt Motor Show.
LONDON - Seat has employed comic actor Mark Heap to play a car salesman who substitutes noises for words during his pitch.
During a recession, regaining the trust of consumers is high on a brand's agenda. But, however it chooses to do it, it is most important to listen and talk with the customer.
Panic too much in a downturn and you can fatally damage a brand's long-term prospects. It is vital, then, to keep one's nerve and come up with bold, resilient ideas.
FRANKFURT - Market research specialist Millward Brown Germany has appointed Bernd Büchner as managing director.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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