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UK ad spend to return to growth in 2010

This is worse than countries such as Germany and France, where it is forecast to fall 0.9% and 4.7% respectively, year on year. GroupM's outlook is gloomier than Carat's, which was issued in late March. Carat said UK ad spend would fall 7.1% year on year in 2009. The Aegis media agency then expects UK ad ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.