Search results for Germany

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Should companies embrace slang names for their brands?

it's 'mobile'. In Germany? 'Handy'. ...

Mark Ritson explains why retailers' own-label sales have hit a plateau, but will continue to grow through new channels

in Germany in 2000. Private-label progression Private-label sales have progressed over the past nine ... fail to realise that their market, along with Germany and Switzerland, is the most evolved store ...

Henkel kicks off £150m global media review

s European business, holding the account in the UK, Spain, Italy, Germany and the Netherlands, as well ... arrangements at all, nor in Germany." He added: "Mediaedge:cia and OMD are our global partners, and we'll stick with them." Henkel works with both agencies in Germany, and responsibilities were reallocated ...

Boehringer set to appoint Mindshare for global media

LONDON - Boehringer Ingelheim, the Germany-based pharmaceuticals company, is set to appoint

Watch Unilever's latest Sure deodorant ad

-fareast-language:#0400; mso-bidi-language:#0400;} The campaign will run in the UK, France, Germany and Benelux ...

McDonald's pulls out of Iceland

from Germany. Meanwhile the economic problems in the UK have caused the restaurant no such problems ...

Mark Ritson on Branding: The six core skills needed to be a great marketer

destructive campaign against the Jews of Germany. This shocked me'. Charles Coolidge Parlin (1872 ...

Winning over the fans: brands build bridges with unofficial fan groups

orange lederhosen to Holland's fans during the FIFA World Cup finals in Germany. On this occasion ...

Interbrand's Top 100 global brands 2009

% Germany 13 Gillette 22,841 4% US 14 Cisco ... % Germany 16 Louis Vuitton 21,120 -2% France 17 ... 12,106 -1% Germany 28 Ikea 12,004 10 ...

Procter & Gamble rolls out savvy mums site

countries including France, Germany and Italy. The programme reaches more than 1m each country. ...

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