to remove filtersStrongbow Gold in global roll-out
08 Dec 2009 | by Joe Thomas
, to target the overseas market. It was initially launched only in France, Germany and Spain. The brewer ...
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Distillery launches first English whisky in 100 years
11 Dec 2009 | by Staff
The English Distillery Company will be launching its 'Chapter 6' whisky on 16 December. It will go on sale in markets such as Germany, Japan and Canada and a 700ml bottle will cost 34.99 in the UK. It has given itself a tough task of selling the spirit in Scotland, arguably the home of whisky. To do ...
England draw Lapland, Vatican City and Guatemala in 2010 FIFA World Cup...
03 Dec 2009 | by Staff
The print campaign which breaks today ahead of the official draw puts Spain, France, Germany and Brazil in a 'Group of Death'. The cheeky ad campaign promotes a 2 x 4-pack for 6 offer at The Co-op. ...
Should companies embrace slang names for their brands?
01 Dec 2009 | by Staff
it's 'mobile'. In Germany? 'Handy'. ...
Mark Ritson explains why retailers' own-label sales have hit a plateau, but will continue to grow through new channels
01 Dec 2009 | by Mark Ritson
in Germany in 2000. Private-label progression Private-label sales have progressed over the past nine ... fail to realise that their market, along with Germany and Switzerland, is the most evolved store ...
ZenithOptimedia nets Lactalis brief
26 Nov 2009 | by Anne Cassidy
, Carat and Group M. The scope of the account covers France, Germany, Italy, Spain, Belgium, Russia ...
Peperami appoints pair of creatives to crowd-sourcing brief
24 Nov 2009 | by Gemma Charles
Davies, an ex-creative director from Munich, Germany. Baldwin and Davies, who were recently made ...
Mark Ritson on Branding: Sellers' market
24 Nov 2009 | by Mark Ritson
the business. Aldi has enjoyed remarkable success in Germany despite eschewing top brands, including Coke ...
Pepsi plots to spoil Coke's World Cup tie
17 Nov 2009 | by Sarah Johnson
Coca-Cola's presence at the 2006 World Cup in Germany with its 'Pepsi Max World Challenge' campaign. ...
Cote d'Or to gain Rainforest Alliance mark
11 Nov 2009 | by Staff
will be rolled out in the UK, Germany, Spain, Hungary, Poland, Portugal, the Netherlands, Canada and the US over ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
