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Cyprus Tourism reviews £10m ad and media accounts

Team Saatchi currently handles advertising for the organisation, while its media planning and buying is managed by the Cyprus-based agency Epistle. The territories included in the review include the UK, where the tourist board spends 3 million, Germany, Sweden, Norway, Denmark, Finland and Greece ...

PHD wins Canaries tourism media task

The network won the business, which includes the 1.6 million UK media account, after a pitch process. Its Manchester-based agency PHD North will handle the UK account, which was previously held by Media Campaign. PHD will handle the account across 14 European markets including Germany, Spain ...

Mark Ritson on Branding: The six core skills needed to be a great marketer

destructive campaign against the Jews of Germany. This shocked me'. Charles Coolidge Parlin (1872 ...

MPG International scoops £6m media job for Israeli tourism

The media planning and buying business will be led from Germany and will include activity in all major European markets, except Russia. At least six other undisclosed agency networks were involved ... by Cecile MacGowan, head of MPGi s central coordination team in Frankfurt, Germany. The appointment comes ...

Sector Insight: short-haul airlines

3374 2974 12.7 6 Portugal 2678 2177 1937 1855 1804 14.6 7 Germany 2534 ...

Emirates appoints VCCP to £8m UK ad account

, backing the 2006 competition held in Germany. The $195m deal with FIFA gives Emirates sponsorship rights ...

Moonlighting marketers: from vibrators to boutique hotels, marketers apply skills to their own brands

quit his day job and invested five years in learning the ropes of the hotel business in Germany. 'A ...

VisitDenmark runs first pan-European Expedia homepage campaign

campaign on Expedia sites in France, Germany, Italy, and the UK, which are highlighting the city's most ...

British seaside towns attempt to rebrand themselves

in France and Germany, where the UK seaside resort is very classy and high-profile,' he adds. The 50s ...

And in the real world... Volkswagen, Marks & Spencer, Lloyds, BAA, Boots and more

The family owners of Germany's Porsche scrambled on Monday to bring stalled merger talks with Volkswagen back to life. Source: Financial Times Marks Spencer's boss, Sir Stuart Rose, looks set to cut the dividend for the first time in eight years as he attempts to place the retailer on the road to recovery ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.