The activity will feature YouTube homepage takeovers in the UK, France, Italy, Spain and Germany for five days. The takeovers will include different video ads for six of its fragrance brands, including Yves Saint Laurent, Armani, Lanc me, Cacharel, Ralph Lauren and Diesel. The campaign, which has been ...
The appointment ends TBWA s 25-year status as Beiersdorf s lead agency on Nivea but the network will continue to work with Beiersdorf on its smaller brands in Germany. Draftfcb, which was previously the incumbent on the account in 51 markets, will now expand this remit to nearly 90 countries and take lead ...
-digit increases in major regional markets including the UK (10.7%), Germany (9.6%), and France (11 ...
previously held by MediaCom in Germany, Austria, Switzerland, Spain and Portugal. ...
had the talent'), 42-year-old Gaa opted to study marketing and advertising at university in Germany ... in Germany. The 17 power brands will soon become 19, once RB finalises its 2.54bn purchase of SSL ...
of 'Project Runway' and 'Germany's Next Top Model by Heidi Klum'. She has also represented Victoria's Secret ...
GSK, which owns brands including Lucozade and Aquafresh, has appointed Starcom to duties previously held by MediaCom in Germany, Austria, Swizterland, Spain and Portugal. The review did not include Central and Eastern Europe and Russia, held by Starcom, and the US, held by MediaCom. News ...
for Air Wick in Germany, he soon made his way up the ranks, and was appointed to his current position ...
for financial services company Allianz , as the new chairman and chief executive of Publicis Germany ...
Saatchi Saatchi Germany. The switch to a UK agency signals a shift in strategy by the Swiss company ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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