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UK adspend returns to double digit growth

-digit increases in major regional markets including the UK (10.7%), Germany (9.6%), and France (11 ...

Profile: Fanning the Olympic flame

in Herzogenaurach, Germany, he insists. 'The strategy ultimately comes out of our global organisation, but its ...

Fashion site My-Wardrobe on the hunt for digital agencies

is for its expansion, which will include entering France and Germany in 2011. Positioned ...

Agencies line up for Boden ad account

of the business. The company has around one million customers in the UK, Germany and America, and a turnover ...

Marketing's Power 100

for Air Wick in Germany, he soon made his way up the ranks, and was appointed to his current position ...

Burberry appoints Universal McCann as global media network

such as the US, France, Germany and Asia. News of the pitch emerged last October when Burberry decided ...

Iris wins European advertising brief for Speedo

The Pentland Brands-owned range called a pitch in November to find an agency to produce a campaign targeting people who swim for fitness reasons and look up to athletes, rather than positioning Speedo as a fashion brand. The work will run across Europe, initially in Germany, Italy and France, later this year ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.