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McCann Erickson and UM win £5m Tempur mattresses account

14 Dec 2010 | by Katherine Levy

The IPG agencies won the account following a closed pitch with the full-service, Bath-based incumbent, Attinger Jack. As well as the 5m UK business, the win may include future work for markets in France, Germany and Belgium. David Attinger, managing director of Attinger Jack, said: "I ...

UK adspend returns to double digit growth

12 Oct 2010 | by Katherine Levy

-digit increases in major regional markets including the UK (10.7%), Germany (9.6%), and France (11 ...

Paper Round (27 August) - Which clients are advertising in the national press?

27 Aug 2010 | by Sarah Johnson

. For those not fortunate enough to be taking a break this weekend, Lidl brings a taste of Germany to homes ...

Fashion site My-Wardrobe on the hunt for digital agencies

14 Jul 2010 | by Joe Thomas

is for its expansion, which will include entering France and Germany in 2011. Positioned ...

Specsavers launches Das Boot viral campaign

12 Jul 2010 | by Mark Banham

's defeat by Germany. The press ad, which ran the Tuesday after the Sunday match in national newspapers ... % increase in Internet posts when Frank Lampard's World Cup goal against Germany was disallowed. Specsavers ...

Specsavers creates print campaign around England's World Cup exit

29 Jun 2010 | by Joe Thomas

that was not given during England's defeat by Germany on Sunday....The press ad, devised by the optician retailer s in-house agency, Specsavers Creative, uses the text 'Goal line technology from 25'. It then shows an image of a pair of Specsavers glasses. England lost 4-1 to Germany during a last 16 knock-out match in South Africa, having not been awarded a ...

World Cup winners

29 Jun 2010 | by Nicola Clark

The guarantee of a good seat and an unobstructed view of the screen are just two of the reasons that consumers have been opting to tune in to World Cup football matches at home. According to Lightspeed Research, this is where 77% of consumers watched England's dismal performance against Germany on Sunday ...

Marketing's Power 100

26 May 2010 | by Nicola Clark

for Air Wick in Germany, he soon made his way up the ranks, and was appointed to his current position ...

Lidl in 'Legendary' World Cup strategy

25 May 2010 | by Gemma Charles

chain, which has its headquarters in Germany, will focus its marketing spend on similarly significant ...

Groupon expands into Europe with acquisition of Citydeal

17 May 2010 | by Mark Banham

Founded in Germany in 2009, Citydeal has a presence in more than 80 markets in 16 countries and employs more than 600 people. In the UK it operates as MyCityDeal.co.uk. All the Citydeal sites are now expected to be rebranded under the Groupon banner. Groupon was founded in 2008 and has 5m subscribers ...

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