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Global Expansion: Specialists are key to McCann domination - Last week the Ludgate Group was bought by global advertising giant McCann-Erickson as part of a spending strategy to buy up specialist firms to build a top-ranking PR network.

, in the key markets of the US, UK, Germany, France, Australia, Japan and Latin America. His method ...

NEWS: Dewe Rogerson picks up Mediaset flotation

last July when a consortium of foreign investors - the Kirch Group of Germany, Saudi prince Al ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.