Germany: The rise and rise of Germany at Cannes
11 Sep 2009
Michael Conrad is the grandfather of German advertising and a keen observer of its world status. Here he examines the reasons why Germany is now one of the countries to beat at Cannes.
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Germany tops list for Effies
10 Jun 2010 | by Jacob Mathias
German ad campaigns top the list of nominations in the final of this year's European Association of Communications Agencies (EACA) Euro Effies - the awards that reward advertising that builds brands across borders.
East Germany's Trabant to return as electric car
14 Aug 2009 | by Jeremy Lee
LONDON - The Trabant, a symbol of Communist East Germany, is to be reborn as an environmentally-friendly electrical car and will be be unveiled at next month's Frankfurt Motor Show.
Seat 'leon range' by Grey Worldwide Germany
24 Jun 2009
LONDON - Seat has employed comic actor Mark Heap to play a car salesman who substitutes noises for words during his pitch.
The World: Insider's View - Germany
08 May 2009 | by Martin Riesenfelder
During a recession, regaining the trust of consumers is high on a brand's agenda. But, however it chooses to do it, it is most important to listen and talk with the customer.
The World: Insider's View - Germany
27 Mar 2009 | by Mathias Jahn
Panic too much in a downturn and you can fatally damage a brand's long-term prospects. It is vital, then, to keep one's nerve and come up with bold, resilient ideas.
Bernd Büchner appointed managing director of Millward Brown Germany
09 Mar 2009 | by Nadia Ghani
FRANKFURT - Market research specialist Millward Brown Germany has appointed Bernd Büchner as managing director.
The World: Hamburg - Billetts to unveil inaugural office in Germany
07 Nov 2008
Billetts, the media consulting and auditing arm of Ebiquity, is to launch its first German office.
Billetts opens in Germany
29 Oct 2008 | by Anne Cassidy
Billetts, the media consulting and auditing arm of Ebiquity, is opening a new office in Germany as part of its global expansion plans.
Germany: A culture of print
05 Sep 2008 | by Dagmar Mussey
Hard times await Germany's primary medium with multiple threats arising.
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