Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
campaign across the UK, France, Germany, Austria and Switzerland. It also announced plans to air a branded ...
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Lufthansa introduces Berlin routes
24 May 2012 | by Loulla-Mae Eleftheriou-Smith
to Germany and encourage travellers to take short breaks to Berlin.
Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
China and other emerging nations are 'increasingly holding important meetings in Germany or Paris ...
Jagermeister
22 May 2012
The herbal liqueur Jagermeister was created by Curt Mast in Wolfenbuttel, Germany, in 1935 ... sales come from outside Germany. Jagermeister's biggest markets are the US (where it is the bestselling ... 's third-biggest market, following Germany and the US. 2011 The drink once again achieved record ...
Ryanair celebrates 50% lift and record group profits
21 May 2012 | by Loulla-Mae Eleftheriou-Smith
and Germany have increased passenger taxes, which has damaged their traffic, tourism and job creation numbers ...
Man City's title win 'can double sponsorship earnings'
14 May 2012 | by John Reynolds
of the Premiership globally, and particularly in Asia. A report commissioned by the Sport+Markt group in Germany ...
Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
04 May 2012 | by Kim Benjamin
that 2012 will be the year of consolidation,' he says. He adds: 'France and Germany are probably 12 ...
Red Bull set to roll out Editions offering in UK
24 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
The three variants cranberry, blueberry and lime flavours will be called The Red Edition, The Blue Edition and The Silver Edition, respectively. Their single-colour cans mark a departure from Red Bull s usual livery. The range, launched in Austria and Germany last September, is sold ...
Sony Europe's sales and marketing roles to bear brunt of 1,000 job cuts
20 Apr 2012 | by Matthew Chapman
entertainment. The 10 regional divisions affected by the review are UK Ireland, France, Germany, Italy ... director Gildaf Pelliet will take on a European head of consumer marketing role, Sony Germany managing ...
SEAT looks to make 'virtue' of Spanish origins with new strategy
17 Apr 2012 | by Alex Brownsell
, France and Germany, and is keen to create a more consistent marketing approach in traditional ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
