to remove filtersRosetta Stone reveals new positioning in Christmas marketing push
24 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
in the UK and Germany next week and will run for the next five weeks. The ads promote the brand as a ...
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The Chinese are coming
30 Nov 2011 | by Rachel Barnes and Sarah Shearman
they would 'always' consider a Chinese brand. The survey of 1476 people from the UK, France and Germany ...
EBay's Alex von Schirmeister on how the auction site is becoming a platform for big brands
22 Sep 2011 | by Sarah Shearman
- this time, created by DDB Tribal in Germany. 'We have invested pointedly in fashion and the results speak ...
Helen Edwards on Branding: Why flag-waving is flawed
21 Sep 2011 | by Helen Edwards
in the world. If the Vauxhall-sponsored team suffers humiliation again at the hands of Germany, in either ...
Samsung cleared to sell tablet again in temporary victory over Apple
17 Aug 2011 | by Sophie Maden
of the tablet in the UK after the temporary ban was lifted in all European countries except Germany itself ...
Retailers confused as Apple blocks Samsung from selling tablet
10 Aug 2011 | by Sophie Maden
immediately to defend our intellectual property rights through the ongoing legal proceedings in Germany ... the world. "This decision by the court in Germany in no way influences other legal proceedings filed ...
Toyota named greenest brand in the world
27 Jul 2011 | by Gemma Charles
The research, called Best Global Green Brands, combines public perception of environmental sustainability with performance on publicly available information and data. It covers the US, Japan, China, Germany, France, UK, Italy, Brazil, Spain, and India. The report said: "Its [Toyota's] high perception ...
Helen Edwards on Branding: Global theory, local practice
27 Jul 2011 | by Helen Edwards
Wall's in the UK and Asia, Algida in Italy, Langnese in Germany and Kibon in Brazil). - Although ...
Profile: Simon Morris, chief marketing officer of LoveFilm
07 Jul 2011 | by Sarah Shearman
presence in as many markets as possible - at present, it is also in Norway, Denmark, Sweden and Germany ...
Helen Edwards on Branding: Friendly fire
06 Jul 2011 | by Helen Edwards
, in Germany, the authorities have forced Emirates to raise its Business Class fares in line with Star Alliance ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
