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SEAT looks to make 'virtue' of Spanish origins with new strategy

, France and Germany, and is keen to create a more consistent marketing approach in traditional ...

Aston Martin secures first brand tie-up with Hackett

. These will comprise the UK, France, Spain, Germany, Ireland, Belgium, Holland, Switzerland, the UAE and Kuwait. ...

Infiniti car marque launches TV and social media drive

The new campaign, which will be rolled out across the continent's principal markets, including the UK, France, Germany, Switzerland and Italy, forms part of a plan to increase brand awareness. Infiniti launched its first models on the North American premium car market in 1989 but its official ...

Toyota named greenest brand in the world

The research, called Best Global Green Brands, combines public perception of environmental sustainability with performance on publicly available information and data. It covers the US, Japan, China, Germany, France, UK, Italy, Brazil, Spain, and India. The report said: "Its [Toyota's] high perception ...

Vauxhall partners with Europcar to launch electric vehicle

The company intends to introduce the Ampera to the European market as a rental car, aiming to help expand the use of electric mobility and boost its position as a "trendsetter". The General Motors-owned brand has signed a deal with Europcar to launch the vehicles across Europe, starting with Germany ...

Nissan ad not 'racist', but still banned

Outdoor ads created by TBWA\London, and digital ads by Digitas were scheduled to coincide with the England versus Germany football clash during the Fifa 2010 World Cup. The ad carried the slogan 'How ... )." The ASA has banned both outdoor and digital ads from being shown in its current form. Germany won ...

UK adspend returns to double digit growth

-digit increases in major regional markets including the UK (10.7%), Germany (9.6%), and France (11 ...

Hyundai Europe brings in Lexus marketing director

Based in Germany, Hall will be responsible for implementing an "intensive" product launch program, with a view to positioning the South Korean automotive giant as a leading European manufacturer. The first four products, including the B-segment MPV challenger ix20, will be launched at the 2010 Paris ...

Clash-Media shuts UK trading operation

globally, including offices in the UK, the US, Germany, France and Scandinavia. The company launched ... revealed that Clash-Media was closing its units in Germany and Scandinavia, and said that its UK setup ...

Brands capitalise on England defeat

-in-cheek reference to England's World Cup defeat by Germany.

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