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Brand builder: Under Armour

campaign across the UK, France, Germany, Austria and Switzerland. It also announced plans to air a branded ...

Reebok fitness competition lands TV slot

'The Box' starts on Saturday (14 April) and will feature people competing in the 2012 Reebok CrossFit Fitness Championships in the UK, Spain, France, Italy, Germany, Russia and Sweden. The partnership with Eurosport coincides with 'The Sport of Fitness Has Arrived' Reebok's global integrated ...

Aston Martin secures first brand tie-up with Hackett

. These will comprise the UK, France, Spain, Germany, Ireland, Belgium, Holland, Switzerland, the UAE and Kuwait. ...

Brand manager of the week: Anna Holloway, Head of marketing, Look Fantastic

was selected to ride for Great Britain in Germany and Luxembourg in an equestrian team - we won both times. ...

Behind the ASOS marketing machine

, France and Germany, and five further country-specific sites will launch this year. When it comes ...

eBay promotes fashion partners with campaign

The campaign, by DDB Tribal in Germany, features a series of print and outdoor ads, with models wearing clothing sold by the brands. The ads launch on 4 October with the strapline, 'The clothes you love direct from the brands you love'. Other retailers involved include Joe Browns, Littlewoods ...

Asos extends focus to men in global ad drive

, Asos launched websites in the US, France and Germany, and plans to open five further country ...

Nike joins lifestyle battle with women's 'streetwear' collection

at the FIFA Women's World Cup, which is currently taking place in Germany. The final of the competition ...

Karen Millen recruits ecommerce director to spearhead global web expansion

country sites in Germany and Australia by the end of 2011. Gemma Metheringham, Karen Millen's joint ...

Asos revenues climb but profits hit by move to Barnsley

and launched online operations in the US, France and Germany. This year it plans to launch in Australia ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.