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UK ad spend to return to growth in 2010

This is worse than countries such as Germany and France, where it is forecast to fall 0.9% and 4.7% respectively, year on year. GroupM's outlook is gloomier than Carat's, which was issued in late March. Carat said UK ad spend would fall 7.1% year on year in 2009. The Aegis media agency then expects UK ad ...

Evolve or die

, with offices in countries including China, Japan, France, Germany, Australia and, most recently, Spain. "We ...

UTarget's Edlefsen goes back to his roots in Hamburg

Patrick Edlefsen is sales director of Utarget Germany...Germany? It was an opportunity for me to show my entrepreneurial spirit in helping my company grow in a ... , the technology standard is high. Germany looks good to the overseas market. They only implement proven products ... Attention to detail is probably the one thing. In Germany, you always get the "why" question from clients ...

Five reports TV ad revenues down year on year

in the same period last year. It said that "particularly strong" performances from RTL Germany ... . Across its footprint, the company said TV advertising market conditions were mixed, with Germany ...

Grand Prix programme a winning formula for Philips

homes in Germany, 6.6 million homes in France, 3.7 million homes in Spain and 12.5 million homes ...

BBC must keep quality threshold high to justify licence fee

Knockout with D-list celebrities, then it would not be welcome. In Germany, increasing numbers ...

OMD wins £15m media account for Asics

OMD will now handle media arrangements for the sports brand across the UK, Belgium, France, Germany, Spain and The Netherlands - where the pitch process was held. Last year, the UK was one of the smallest advertising markets for the world's fifth-largest sports brand, with Nielsen tracking less than ...

Global ad spend increases, but Britain is flagging

, Germany and Australia all had increased ad spend during that period. The decline in the UK was ...

EMEA - Television - TV takes a multi-plat form leap

mature markets such as Germany, the UK, France, Spain and Italy. In the most general terms, the growth ... on key territories, such as the UK, Germany, Spain and Benelux. Ghosh says that although mobile ...

EMEA - Out of home - Outdoor weathers the perfect storm

national sales platform in Germany CBS Outdoor 2007: Acquires Haveco in Ireland, a specialist media ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.