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Germany: Ahead of its time

Digital wizards, a subversive culture and an aversion to cheese: has Berlin found the formula for the future of advertising? Mark Tungate reports.

Germany: Strength in the regions

The internet and outdoor are burgeoning, but that's where the similarity with UK media ends.

World Media 2007: Germany

With unemployment falling and exports rising, Europe's economic engine is warming up again, after a decade out in the cold. Could it all be the effect of hosting the 2006 football World Cup?

Germany: Special Report - Putsch at the networks

The German outposts of international networks are shaking off their reputation for being big and boring, and are hiring creative heavyweights to sex up their work.

Yahoo! calls Germany 2006 first 'internet' World Cup

LONDON - Blake Chandlee, commercial director for Yahoo!, has described this year's World Cup as a truly internet event.

Interactive works: Budweiser - 'Road to Germany'

Building on its position as the official beer of the FA Premier League, Budweiser has kept up its tongue-in-cheek approach regarding US ignorance of football (soccer) as part of its build-up to the World Cup.

World Media 2006: Germany

Unemployment and low consumer confidence remain problems but Germany's captains of industry are hoping their country's hosting of the football World Cup will revive their fortunes.

GERMANY: SETTING CREATIVE STANDARDS

Media owners really should lead the way with quality ads. So why do they run so much dross, Deneke von Weltzein asks.

AOL's Case calls on France and Germany
to lower internet access fees

LONDON - Steve Case, chairman of AOL Time Warner, has called for the cost of unlimited monthly internet access to be lowered in France and Germany.

CAMPAIGN REPORT ON GERMANY: Online shock waves - Germany is huge in the European online market, but economic downturn and the regional structure of its media handicap its struggle with predatory US-owned rivals, Andy Fry says

Not even the most successful internet company has been spared the effects of the downturn in the online economy. Despite its prominence, Germany's leading internet service provider, T-Online, has had its share of problems,compounded by internal unrest. Last summer, T-Online's chairman, Wolfgang...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.