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Staples readies pan-European social media push

, which include the UK, France, Italy, Germany and Spain. Staples will use social media to drive its ...

Speedo embraces digital for 'unforgettable swims' campaign

The campaign has been developed by Iris. It will break across digital, press, retail and promotional, and has positioned the website unforgettableswims.speedo.com at its core. Online and press ads directing people to the site in the UK will be supplemented by activity in France, Germany ...

How To: Track Your Brand Across Language Barriers

social network, in Germany it's Xing. In Italy, Twitter isn't used in any significant volume. Whichever ...

Think BR: The world is going hyperlocal

by relating their messages to precise locality, writes Daniel Bischoff, research director at MediaCom Germany.....com. In Germany, newspaper Hamburger Abendblatt recently launched a series of blogs focusing on city districts ... . Daniel Bischoff, research director, MediaCom Germany ...

AOL buys Goviral for £61m

in the UK, Germany, France, Denmark, Sweden and Spain and its network includes more than 18,000 publishers ...

Asics prioritises eCRM with agency appointment

The agency has also been tasked with the creation of a campaign to support the refreshed MyAsics portal and ongoing delivery of its multi-language programme throughout Europe. Activity covers Germany, Holland, Italy, France. Benelux, Austria and the UK. Tim Williams, Underwired's planning ...

How long can the UK dominate the European digital landscape?

IAB Europe research shows the UK and Germany standing out as the market leaders across...digital advertising markets by value, the UK, France and Germany, accounted for 60% of the 14.7bn spent ... Norway 1%, France, Denmark and Netherlands at 2% and Germany 5%. It was the smaller, less mature markets ... and Norway 3.1 million, the UK has 36.6 million, second only in absolute numbers to Germany with 48.6 million ...

Advertisers protest after Google changes European keyword policy

in the vast majority of European countries including the major markets of France, Germany and Spain. Google ...

Facebook becomes number one in India

networking, after the US, China, Germany, Russian Federation, Brazil and the UK. Top Social Networking ...

Clash-Media shuts UK trading operation

globally, including offices in the UK, the US, Germany, France and Scandinavia. The company launched ... revealed that Clash-Media was closing its units in Germany and Scandinavia, and said that its UK setup ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.