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Audi tailors DVDs for direct mailer

The activity uses 'postscribed ID' technology, which allows brands to personalise mass-produced DVDs with geographical and personal information linked to postcodes. The technology is already used in countries including Germany. The disks include multi-media content such as TV ads and a driver's-eye view ...

Agency of the Year: Public Relations Agency of the Year - Frank PR

over this crucial period. Much media attention in Germany accompanied the search for 12 'ambassadors ...

Marketing Manual: Public Relations - Wake up to digital danger

in Britain, France, Germany, Italy and Spain have changed their minds about a company or its products after ...

STOP PRESS: Ryanair to offer free flights

Ryanair is to offer free flights for one day on all 12 of its routes in and out of Germany, in a

PUBLIC RELATIONS: Understanding PR practice in Europe - ORC research reveals support for increased spend during a downturn

, 15% the marketing department and 8% corporate communications, (see graph 2). But Germany ... . These were amalgamated into six regions: UK, Germany, France, Italy, Spain/Portugal and Scandinavia ...

CAN MARKETERS BE CREATIVE?: James Curtis investigates how involved marketers can be in the creation of their advertising

problem with invention. A recent survey carried out by Agamus Consult of Germany found that the UK ...

Public relations: Putting a fresher touch to the Dome - We asked six PR agencies for their proposals to revive the Dome Holly Acland reports

programme: PR should run in the USA, France, Germany, the Irish Republic and the Netherlands. Key ...

200 for 2000: Top 20 Market Research Agencies - Research sector takes world view - The demand for an international perspective and the rising costs of research are fuelling consolidation in this sector, to benefit from the economies of scale and global re

countries. Last month, it held near-simultaneous launches in Germany, France, Spain, Brazil, Argentina ...

Thomas lands top role for Dreamcast launch

including the UK, France, Germany and Spain. He will be replaced by Alison Turner, currently ...

MARKETING FOCUS: Cut-throat competition - Gillette’s aggressive launch of Mach 3 will raise the stakes in the shaving systems sector it pioneered with Sensor. Sue Beenstock reports

here than say in Germany, and everything is tested locally before it s rolled out, but it s pretty ...

 

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