MARKETING FOCUS: PR - The new retail battleground/Supermarkets are harnessing PR as they battle to become the definitive champions of the consumer. Robert Gray assesses what lies behind the retail charm offensive
03 Sep 1998 | by ROBERT GRAY
at a UK Sainsbury s costs pounds 60 in France, pounds 53 in Germany, pounds 50 in the Netherlands ... Germany and the Netherlands, surely cancels out most of this difference. Champions or fat cats ...



