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Direct brief: ITW seeks to boost sales

-response TV campaign by DTV Group. It will run a series of long- and short-form ads in the UK and Germany.

Direct: Unicef hunts shop to extend gifts scheme

in seven countries, including the UK, Ireland, Canada, the US and Germany, and Unicef now plans to roll ...

Unicef seeks agency for global rollout of online gift service

was trialled in seven countries, including the UK, Ireland, Canada, the US and Germany, and Unicef now plans ...

Direct brief: Correction

Capri-Sun is owned by WILD, Germany, and distributed by Coca-Cola Enterprises in Great Britain

Kettler hands UK brief to Inferno

The firm, which is based in Germany, has tasked the agency with increasing brand recognition in the UK market and expanding its share of the fitness sector through its first direct-to-consumer promotional campaign. The activity will promote Kettler s EXT7 cross trainer through a series of direct ...

Direct brief: VisitBritain seeks marketing services agency

-the-line advertising account. It wants to increase tourism to the UK from Germany and Switzerland.

Audi tailors DVDs for direct mailer

The activity uses 'postscribed ID' technology, which allows brands to personalise mass-produced DVDs with geographical and personal information linked to postcodes. The technology is already used in countries including Germany. The disks include multi-media content such as TV ads and a driver's-eye view ...

Iris lands Southern Comfort EMEA task

Comfort markets, including the UK, Germany, Spain, Italy, Greece and South Africa. Campaigns will span ...

Otto seeks agency to drive sales online

The company, which is based in Germany, owns the Freemans, Grattan and Kaleidoscope brands in the UK. The incumbent on the eCRM account is Tequila\Manchester, which also handles the majority of Otto's direct and press advertising. Otto's aim is to have at least 40% of its sales accounted for by online ...

Shopping.com looks for pan-European agency

The appointment will be the first for the US company in the UK, as it looks to grow beyond the US market. Shopping.com was bought by eBay for $634m (£337m) in August 2005, and is now available in the UK, Germany, France and Australia. The website enables customers to compare the prices of online retailers ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.