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Aston Martin secures first brand tie-up with Hackett

. These will comprise the UK, France, Spain, Germany, Ireland, Belgium, Holland, Switzerland, the UAE and Kuwait. ...

Asics prioritises eCRM with agency appointment

The agency has also been tasked with the creation of a campaign to support the refreshed MyAsics portal and ongoing delivery of its multi-language programme throughout Europe. Activity covers Germany, Holland, Italy, France. Benelux, Austria and the UK. Tim Williams, Underwired's planning ...

Fashion site My-Wardrobe on the hunt for digital agencies

is for its expansion, which will include entering France and Germany in 2011. Positioned ...

Elvis picks up Wrangler pan-European integrated account

The agency won the business after a pitch against Woo Communications, Space and Iris. Elvis will now be responsible for devising and delivering campaigns across key EMEA markets, including the UK, France, Germany and Italy. The work will incorporate a number of sectors, including experiential ...

Redcats selects Experian for major data project

to order online. The UK has one of the biggest home shopping markets in Europe after Germany, with sales ...

Rieker shoes appoints Feel for brand development

in store for autumn/winter." Rieker shoes were established in Germany in 1874 and later expanded ...

Fabric retailer Elanbach hires LIDA for digital rebrand

.elanbach.com and market the brand in the UK, US, Germany and eventually Japan. Its target markets are rural housewives ...

Asics goes for 'sneakerheads' in BlueberryFrog push

The integrated campaign, coordinated by Amsterdam-based buzz marketing agency BlueberryFrog, will run in the UK, France, Italy, Germany and the Netherlands, comprising elements of PR, direct mail, product placement and online executions, as well as a Highest Hoop world record attempt. The Highest ...

Grey Worldwide wins pitch for £3m mail order launch

Grey won a pitch involving Together's incumbent agency Code to launch Pure in September, ahead of a spring distribution of a 32-page catalogue in 16 countries, including key markets the UK, US, France, Germany and Japan. Annett Hausner, managing director of Together, said: "We were looking ...

Stop Press

at expatriates and wants an agency network with offices in the UK, Germany and France. Safeway has ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.