The World: Insider's View - Germany
08 May 2009 | by Martin Riesenfelder
During a recession, regaining the trust of consumers is high on a brand's agenda. But, however it chooses to do it, it is most important to listen and talk with the customer.
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Germany: The rise and rise of Germany at Cannes
11 Sep 2009
Michael Conrad is the grandfather of German advertising and a keen observer of its world status. Here he examines the reasons why Germany is now one of the countries to beat at Cannes.
The World: Insider's View - Germany
27 Mar 2009 | by Mathias Jahn
Panic too much in a downturn and you can fatally damage a brand's long-term prospects. It is vital, then, to keep one's nerve and come up with bold, resilient ideas.
The World: Hamburg - Billetts to unveil inaugural office in Germany
07 Nov 2008
Billetts, the media consulting and auditing arm of Ebiquity, is to launch its first German office.
Billetts opens in Germany
29 Oct 2008 | by Anne Cassidy
Billetts, the media consulting and auditing arm of Ebiquity, is opening a new office in Germany as part of its global expansion plans.
Germany: A culture of print
05 Sep 2008 | by Dagmar Mussey
Hard times await Germany's primary medium with multiple threats arising.
Germany: The tide is turning
05 Sep 2008
Uber-rational German advertising is starting to get emotional, and the industry's confident creatives are gaining international cachet, Ruth Nicholas says.
The World: Hamburg - TDC Germany makes Torsten Laufenberg joint head
29 Aug 2008
The Disruption Consultancy, the TBWA-owned network that advises companies how to do things differently, has appointed Torsten Laufenberg as its managing director in Germany.
The World: Insider's view - Germany
28 Sep 2007 | by Sebastian Turner
Present a strong brand idea, have your agency work the campaign like an orchestra and you cannot fail.
Germany: Ahead of its time
07 Sep 2007
Digital wizards, a subversive culture and an aversion to cheese: has Berlin found the formula for the future of advertising? Mark Tungate reports.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
