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This includes E.ON's online media planning and buying account, formerly handled by Zed Media. MediaCom pitched against Initiative, the incumbent, on E.ON's offline media planning and buying account, along with PHD and Starcom. MediaCom already handles E.ON's media business in Germany. Last month, E ...
Germany is mired in recession, with the media industry enduring redundancies on a large scale...Some 4.5 million are unemployed in Germany, which has been dogged by recession for the past ... . Worth around 850 million euros, Burda is keen to close the gap on Gruner Jahr, Germany's biggest publisher. Germany has the largest magazine market in Europe and it claims about 23.9 per cent of all ...
, they will add up to half the size of the G6 economies (the US, the UK, Japan, Germany, France and Italy). Yet ...
Scandinavian countries and in Germany. Meanwhile, Modern Times Group is investing in TV channels in Eastern ...
rollercoaster of Argentina (where the advertising market halved between 1998 and 2003), Germany's archaic labour ... growing (or in Germany's case, start growing). Figures and forecasts from ZenithOptimedia also show us ...
is looking for agencies to handle its first international brand campaign in its core markets of Germany ...
The company is looking to position RWE as a global brand with a campaign that would run in its core markets of Germany, the UK and the US. The campaign would target the business community with creative executions likely to run in publications such as Time, Newsweek and The Economist. The pitch ...
will run on websites in the UK, Germany and Sweden. It aims to create awareness and interest around ...
The agency's brief is to raise Dell's awareness in key European markets including France, Germany and Ireland, to match that of the UK. The appointment marks the first time the world's largest personal ... . The growth of its business is said to be nearly twice that of other companies in Britain, France and Germany. ...
worldwide campaign with executions also running across Germany, Italy and France. The first wave ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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