Thomas Cook to review pan-Euro digital media
02 Jun 2011 | by Katherine Levy
the other markets included in the review are France, Germany, Belgium and the Netherlands. Louise ...
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Duffy's flight plan is to be Europe's number one
25 Aug 2011 | by John Tylee
campaign that will run across easyJet's key markets - the UK, France, Spain, Italy, Switzerland and Germany ...
Carat scoops £50m global media from Tourism Ireland
26 May 2011 | by Katherine Levy
Carat will replace Mindshare on the business after a final head-to-head pitch between them. The agency will be responsible for handling Tourism Ireland's media arrange-ments in the UK, the US, France, Germany, Spain, Italy, Sweden, the Netherlands, Canada and Australia. Tourism Ireland has informed ...
Ecuador campaign positions itself as 'undiscovered gem'
24 May 2011 | by Sara Kimberley
The agency is launching an outdoor, online and print campaign cross the UK, US, Germany and Canada. The print ad will run in national and international broadsheet newspapers from Sunday, and outdoor activity has been installed in Times Square, New York. The Ecuador Ministry of Tourism's first run of press ...
UM picks up £20m South African Tourism
27 Jan 2011 | by Ian Darby
primary focus on Germany, the UK and the Netherlands. South African Tourism is keen to build tourist ...
Mindshare retains £70m global Lufthansa business
11 Nov 2010 | by Arif Durrani
Mindshare, which has handled Lufthansa's global media duties for 10 years, fought off competition from Aegis Media s Carat and Interpublic s UM. The main business will continue to be led by Mindshare Germany, with operations from 40 other countries including the UK feeding in. Last year, Lufthansa ...
OMD retains £25m pan-Euro easyJet account
18 Oct 2010 | by Katherine Levy
The easyJet media account is believed to include its UK business, which spent 8m on ads in the 12 months to August 2010, and activity in Germany, France, Italy, Spain and the Netherlands. The low-cost airline started the review of its agency arrangements in November 2009, as OMD's second three ...
UK adspend returns to double digit growth
12 Oct 2010 | by Katherine Levy
-digit increases in major regional markets including the UK (10.7%), Germany (9.6%), and France (11 ...
Tourism Ireland calls £50m pitch
07 Oct 2010 | by Katherine Levy
, Germany, the Netherlands, Spain, Italy and Australia. Brian Twomey, the head of marketing ...
Specsavers creates print campaign around England's World Cup exit
29 Jun 2010 | by Joe Thomas
that was not given during England's defeat by Germany on Sunday....The press ad, devised by the optician retailer s in-house agency, Specsavers Creative, uses the text 'Goal line technology from 25'. It then shows an image of a pair of Specsavers glasses. England lost 4-1 to Germany during a last 16 knock-out match in South Africa, having not been awarded a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
