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Krow wins pan-European Le Creuset account

09 Feb 2012 | by Sara Kimberley

The agency won the business after a competitive pitch, which kicked off in November last year and was overseen by Neil McIntosh, the head of marketing at Le Creuset UK. Krow will be responsible for Le Creuset's first international advertising campaign, which will run across the UK, Germany and Scandinavia ...

Jennifer Saunders fronts 'Choccy Philly? Don't Be Silly' campaign

08 Feb 2012 | by John Reynolds

countries, including Germany. Bruce Newman, marketing manager cheese dairy at Kraft Foods, said: "The ...

Hearst-Rodale harnesses Apple Newsstand to sample print launch

03 Feb 2012 | by Daniel Farey-Jones

in the US, Australia, South Africa, Germany, Brazil, China, Mexico, Argentina, Chile, Philippines, Russia ...

Lavazza awards €50m pan-European account to MEC

03 Feb 2012 | by Maisie McCabe

will handle the coffee brand's account in a number of European markets including Italy, UK, Germany, France ... Media's Vizeum in Germany and the Netherlands, and independent agency AMS in the UK. Lavazza said ...

Thinkbox expands membership beyond UK

03 Feb 2012 | by Maisie McCabe

Thinkbox, the marketing body for commercial TV, has signed up Germany's RTL Group and Virgin Media

How can UK ad agencies do better at Cannes this year?

02 Feb 2012

bothered about the global picture, in stark contrast to, say, Brazil, India, China or even Germany, which ... out to only the US (140 Lions) and Germany (79). Look a little deeper, though, and it starts to get ...

Focus on the message, whatever the medium

31 Jan 2012 | by Dr Nicola Murphy, River

Barrett, Honda UK, Superdrug, Weight Watchers (UK, France, Sweden, Germany, Belgium, Switzerland ...

British agencies join fledgling global network

30 Jan 2012 | by John Tylee

Manchester's BJL, London's Complete Media Group, The AdStore, and the Edinburgh-based Family join owner-run and managed operations in the US, France, Germany, India, Mexico, the Netherlands and Luxembourg to form Tribe Global. The network, which announced its presence on Friday, will co-ordinate its ...

Subway's UK marketing chief on putting health and value at the heart of the brand

27 Jan 2012 | by Gemma Charles

in the US to a riverboat in Germany. In the UK, it has 150 such stores, with plans to treble that number ...

JCDecaux UK revenues rise 0.1% in 2011

27 Jan 2012 | by Maisie McCabe

-Pacific, United Kingdom and North America) and street furniture in markets such as France and Germany. Street ... quarters", while France and North America maintained a good pace on a like-for-like basis and Germany ... in key markets such as France, Germany and some emerging markets, coupled with the strength of our ...

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