GlaxoSmithKline kicks off $1bn US media review
15 Sep 2010 | by Mark Banham
previously held by MediaCom in Germany, Austria, Switzerland, Spain and Portugal. ...
other world market, and compares to second placed Norway (30.2%), Germany (20.6%), and the US (19 ...
previously held by MediaCom in Germany, Austria, Switzerland, Spain and Portugal. ...
GSK, which owns brands including Lucozade and Aquafresh, has appointed Starcom to duties previously held by MediaCom in Germany, Austria, Swizterland, Spain and Portugal. The review did not include Central and Eastern Europe and Russia, held by Starcom, and the US, held by MediaCom. News ...
for financial services company Allianz , as the new chairman and chief executive of Publicis Germany ...
the account in Western Europe, which includes the UK, France, Germany, Spain, Italy and the Netherlands, since ...
The review could see a global consolidation of the French-owned FMCG company s media business, which is held by Mediaedge:cia in the UK. Havas-owned MPG has the lion s share of Danone s global business, handling the account in France, Germany and the US. Other agencies on Danone s global roster ...
MPGI beat off rivals Mediaedge:cia, MindShare and PHD in a review that was handled out of Hugo Boss' headquarters in Metzingen, Germany. The win does not include planning and buying for the Hugo ... -house. Hugo Boss, which has used PHD Germany in its home market, will now consolidate all its media planning ...
The company is said to be looking to consolidate its media into one network. Carat, Mediaedge:cia, MindShare and PHD will pitch for the business. PHD Germany is the incumbent on the account in Hugo Boss home market and also books some media in international markets. However, the business is not currently ...
Vizeum, which is expected to retain the 6 million UK account as part of the win, is also in discussions about handling media in France, Germany, Italy, Spain and Ireland. However, there remains a chance that a chunk of the business will go to ZenithOptimedia. Vizeum pitched against MediaCom ...
The review includes the UK, where Vizeum holds the 6 million account across brands including Jameson, Jacob s Creek, Martell and Tia Maria in addition to Pernod. The other markets included in the review are France, Germany, Italy, Spain and Ireland. Pernod s decision to review comes just over a year ...
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