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Aldi to enter travel business

11 Nov 2008 | by Alex Brownsell

million holidays over the past five years. It also sells holidays in Switzerland and Germany through a ...

Mark Ritson on branding: what the 1929 Wall Street crash can teach marketers

14 Oct 2008 | by Mark Ritson

Albrecht in the difficult post-World War II era in Germany will thrive in the recession ahead. Albrecht ...

Interbrand's 100 Best Global Brands list includes only three UK brands

19 Sep 2008 | by Staff

In contrast, the US has 52 entries, Germany 10, France 8, Japan 7, Switzerland 5, Italy 4, The Netherlands 3, Republic of Korea 2, Switzerland 2 and Canada, Finland, Sweden and Spain one each. The brand value of the top 10 brands are Coca-Cola $66.7bn, IBM $59bn, Microsoft $59bn, GE $53.1bn, Nokia $35.9bn ...

Reebok joins race against Nike for women's market

15 Sep 2008 | by Ed Kemp

The campaign, which is in development, will feature a Reebok Global Instructors Team. Instructors are being chosen from around the world, including Sweden, Germany, Korea, UK, China, Russia, India and the US. The positioning, of 'taking the boredom out of working out', follows research conducted by GFK ...

Hugo Boss awards £35m global media account to MPGI

06 Aug 2008 | by Alison Donnelly

MPGI beat off rivals Mediaedge:cia, MindShare and PHD in a review that was handled out of Hugo Boss' headquarters in Metzingen, Germany. The win does not include planning and buying for the Hugo ... -house. Hugo Boss, which has used PHD Germany in its home market, will now consolidate all its media planning ...

UK cinemas set to screen first scented ads

08 Jul 2008

The company plans to roll out the format in the UK this year, having run a successful trial in Germany for Nivea. The scent was piped into cinemas via their air-conditioning vents. Unilever has also run a scent-based campaign in Dutch cinemas. 'After Nivea tested it in Germany, research showed ...

Sector Insight: Dishwashing detergents

24 Jun 2008 | by Jane Bainbridge

research from Germany, suggesting that machines use less energy and water than washing-up by hand, might ...

The Marketing Profile: Andreas Hilger of InBev

17 Jun 2008 | by Gemma Charles

home just outside Bremen, Germany, to see his family at weekends. He admits that the situation ... modestly points out that Beck's is well-loved in Germany. He will have to work hard to transfer ... , Reckitt Colman, Personal Care Division, Germany 1992-1995 Senior brand manager, spirits, rising ...

Brands cash in on Euro 2008

03 Jun 2008 | by Alex Brownsell

encouraged England supporters to 'Believe' during the 2006 World Cup in Germany, it now vows to 'Get Britain ...

Power 100 Marketers of 2008: 1-50

28 May 2008 | by Staff

and worldwide brand director of Johnnie Walker in the 80s; a marketing director for PepsiCo in Germany ...

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