Sustainability: The search for a clearer footprint
21 Oct 2011 | by Elisabeth Jeffries
no doubt as to where things are heading, claiming UK buyers are a few years behind Germany, where green ...
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The Chinese are coming
30 Nov 2011 | by Rachel Barnes and Sarah Shearman
they would 'always' consider a Chinese brand. The survey of 1476 people from the UK, France and Germany ...
Platinum Foxes - the irresistible rise of global agelessness
22 Aug 2011 | by Dominic Harrison, Head of Global Trends
majority of people in Germany, Spain, the UK and the USA agree. The pressure to look good simply no longer ...
RB launches brand-themed recruitment campaign
24 Mar 2011 | by Loulla-Mae Eleftheriou-Smith
in the UK, US, Australia, Brazil, France, Germany, India, Italy, Pakistan and Russia. Reckitt Benckiser ...
Helen Edwards on Branding: On the road to know-how
23 Mar 2011 | by Helen Edwards
). - Born in Germany, Levitt and his family left the country during the Nazi regime, when he was 10 years ...
Starbucks, Mazda and Argos sign up for Facebook Deals
31 Jan 2011 | by Ed Owen and Andy McCormick
. The service will roll out in the UK, France, Italy, Spain and Germany today. Facebook Deals combines ...
L'Oréal Luxury launches major foray into online display with YouTube
17 Dec 2010 | by Sarah Shearman
The activity will feature YouTube homepage takeovers in the UK, France, Italy, Spain and Germany for five days. The takeovers will include different video ads for six of its fragrance brands, including Yves Saint Laurent, Armani, Lanc me, Cacharel, Ralph Lauren and Diesel. The campaign, which has been ...
Draftfcb lands $700 million Nivea ad business
11 Nov 2010 | by Sara Kimberley
The appointment ends TBWA s 25-year status as Beiersdorf s lead agency on Nivea but the network will continue to work with Beiersdorf on its smaller brands in Germany. Draftfcb, which was previously the incumbent on the account in 51 markets, will now expand this remit to nearly 90 countries and take lead ...
UK adspend returns to double digit growth
12 Oct 2010 | by Katherine Levy
-digit increases in major regional markets including the UK (10.7%), Germany (9.6%), and France (11 ...
GlaxoSmithKline kicks off $1bn US media review
15 Sep 2010 | by Mark Banham
previously held by MediaCom in Germany, Austria, Switzerland, Spain and Portugal. ...
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