Branding: Barclaycard rolls out fresh identity
30 Sep 2008 | by Jennifer Whitehead
-brand. The identity, which has been the subject of research in key markets including the UK, US, Germany, Spain ...
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Mark Ritson on branding: what the 1929 Wall Street crash can teach marketers
14 Oct 2008 | by Mark Ritson
Albrecht in the difficult post-World War II era in Germany will thrive in the recession ahead. Albrecht ...
Interbrand's 100 Best Global Brands list includes only three UK brands
19 Sep 2008 | by Staff
In contrast, the US has 52 entries, Germany 10, France 8, Japan 7, Switzerland 5, Italy 4, The Netherlands 3, Republic of Korea 2, Switzerland 2 and Canada, Finland, Sweden and Spain one each. The brand value of the top 10 brands are Coca-Cola $66.7bn, IBM $59bn, Microsoft $59bn, GE $53.1bn, Nokia $35.9bn ...
Power 100 Marketers of 2008: 1-50
28 May 2008 | by Staff
and worldwide brand director of Johnnie Walker in the 80s; a marketing director for PepsiCo in Germany ...
Power 100 Marketers of 2008: 51-100
28 May 2008 | by Staff
director at InBev moved across from the same role in Germany in February. Hilger has his work cut out ... its premium status. In his native Germany, Hilger was credited with sending the country's leading ...
Fortis hires Grey for £100m global ad business
30 Oct 2007 | by Ed Kemp
will focus on Europe and in particular the UK, France, Germany, Poland and Turkey. Fortis currently invests ...
What's holding back British brands?
24 Apr 2007 | by Jane Simms
slower pace than those in France and Germany - with implications for both Britain s marketers ... for the strong performance of France and Germany is their high number of luxury brands, from German upmarket car ... , and protect them from foreign predators - witness the furore in Germany over Vodafone s acquisition ...
Law: The right side of the law
04 Oct 2006
-Mobile in Germany and the process was started in the UK,' says Peter Brownlow, a partner at Bird McKenzie ...
England football team tops sponsorship rich list
09 May 2006 | by by Drew Barrand
2. Italy - £27.6m 3. France - £25.5m 4. Japan - £16.58m 5. Brazil - £16.57m 6. Germany - £10.4m 7 ...
MasterCard woos World Cup fans with pre-pay card
08 Mar 2006 | by by Joanna Bowery
the chance to win tickets and travel to this summer's World Cup in Germany. It is not the first time ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
