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The Marketing Profile: Alison Bain of American Express

Indeed, when discussing Amex's first major marketing push in the UK for four years, the 48-year-old seems more enthused by the work the brand has done in growing markets, such as Mexico and Australia. Bain's father served in the British armed forces, and she was brought up in Germany and the Middle East ...

Interbrand's Top 100 global brands 2009

% Germany 13 Gillette 22,841 4% US 14 Cisco ... % Germany 16 Louis Vuitton 21,120 -2% France 17 ... 12,106 -1% Germany 28 Ikea 12,004 10 ...

In The News - Airbus wins UK investment

The A350 is a joint project between the UK, France, Germany and Spain. France and Germany have both invested more than the UK, while the Spanish are in negotiations. The French-based firm has 1,200 employees in the UK, while another 3,800 UK jobs will be secured at firms that supply Airbus. Business ...

FD grows German presence by buying remaining stake in A&B Financial Dynamics

FD is looking to step up its comms offering in Germany after acquiring the remaining 50 per cent...A B Financial Dynamics was previously held as a 50/50 joint venture with German A B Communications Group. As part of the transaction, former A B Partner Michael Reinert will join FD in Germany as a senior MD with immediate effect. Charles Watson, FD group CEO said: This will enable us to integrate ...

Power 100 Marketers of 2009: 51-100

responsibilities for Germany and the Nordic countries. He joined Google in May 2006 from Capital One Europe, where ...

Allianz calls creative and media pitch

, Germany and Spain. The incumbent on the global creative account is BBDO Germany, while global media ...

And in the real world... Volkswagen, Marks & Spencer, Lloyds, BAA, Boots and more

The family owners of Germany's Porsche scrambled on Monday to bring stalled merger talks with Volkswagen back to life. Source: Financial Times Marks Spencer's boss, Sir Stuart Rose, looks set to cut the dividend for the first time in eight years as he attempts to place the retailer on the road to recovery ...

City & Corporate: Global wins for Kreab GA

The agency will serve both as their retained financial corporate comms advisers. The move marks the first time Aquila Capital has engaged agency support outside its native Germany. The firm is looking to build its profile internationally and brought in Kreab Gavin Anderson after a competitive pitch process ...

Zed Media loses £100 million Zurich global media

with the Zurich name, include the UK, Germany, the US, Switzerland, Spain and Italy. ...

In the news ... Automotive manufacturers

reporting new car registrations in Germany increased by 40 per cent and France by ten per cent thanks ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.