to remove filtersWhy the world needs a desirable bank
02 Apr 2012 | by Simon Clough
, few of these brands performed well in terms of their desirability in the UK, USA, Germany, China ...
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Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
China and other emerging nations are 'increasingly holding important meetings in Germany or Paris ...
Facebook cost per click drops in UK
16 Jan 2012 | by Daniel Farey-Jones
The drop followed two consecutive quarters of rising cost per click prices in the UK, and sticks out against a 1% average rise across the UK, the US, Germany, France and Canada. Average cost per thousand rates were flat in the UK between the third and fourth quarters, bucking a rising trend (8% up ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
