The Chinese are coming
30 Nov 2011 | by Rachel Barnes and Sarah Shearman
they would 'always' consider a Chinese brand. The survey of 1476 people from the UK, France and Germany ...
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Krow wins pan-European Le Creuset account
09 Feb 2012 | by Sara Kimberley
The agency won the business after a competitive pitch, which kicked off in November last year and was overseen by Neil McIntosh, the head of marketing at Le Creuset UK. Krow will be responsible for Le Creuset's first international advertising campaign, which will run across the UK, Germany and Scandinavia ...
Rosetta Stone reveals new positioning in Christmas marketing push
24 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
in the UK and Germany next week and will run for the next five weeks. The ads promote the brand as a ...
Le Creuset kicks off creative review
10 Nov 2011 | by Matt Williams
Creuset's key European markets, such as the UK, Germany and Scandinavia. Neil McIntosh, the head ...
Kenwood kicks off global advertising review
10 Nov 2011 | by Sara Kimberley
The company, which spends around 2 million on UK advertising, has approached a number of agencies to pitch for the business. Kenwood, which currently uses agencies on a project basis, is expected to appoint a shop to work in its key markets of the UK, Germany and France, as well as de veloping ...
EBay's Alex von Schirmeister on how the auction site is becoming a platform for big brands
22 Sep 2011 | by Sarah Shearman
- this time, created by DDB Tribal in Germany. 'We have invested pointedly in fashion and the results speak ...
Helen Edwards on Branding: Why flag-waving is flawed
21 Sep 2011 | by Helen Edwards
in the world. If the Vauxhall-sponsored team suffers humiliation again at the hands of Germany, in either ...
Samsung cleared to sell tablet again in temporary victory over Apple
17 Aug 2011 | by Sophie Maden
of the tablet in the UK after the temporary ban was lifted in all European countries except Germany itself ...
Retailers confused as Apple blocks Samsung from selling tablet
10 Aug 2011 | by Sophie Maden
immediately to defend our intellectual property rights through the ongoing legal proceedings in Germany ... the world. "This decision by the court in Germany in no way influences other legal proceedings filed ...
MediaCom retains Bose account after review
28 Jul 2011 | by Katherine Levy
The incumbent held on to the business after a shoot-out with ZenithOptimedia. Carat was also involved earlier on in the pitch process. The review, which included the 7 million UK media business, also covered Germany, Austria, Switzerland, France, Belgium, the Netherlands, Italy and Scandinavia ...
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