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Beiersdorf kicks off £110m pan-Euro media review

in its home market of Germany, where OMD was also the incumbent. The UK spend on the account is 23m ...

Krow wins pan-European Le Creuset account

The agency won the business after a competitive pitch, which kicked off in November last year and was overseen by Neil McIntosh, the head of marketing at Le Creuset UK. Krow will be responsible for Le Creuset's first international advertising campaign, which will run across the UK, Germany and Scandinavia ...

Le Creuset kicks off creative review

Creuset's key European markets, such as the UK, Germany and Scandinavia. Neil McIntosh, the head ...

Kenwood kicks off global advertising review

The company, which spends around 2 million on UK advertising, has approached a number of agencies to pitch for the business. Kenwood, which currently uses agencies on a project basis, is expected to appoint a shop to work in its key markets of the UK, Germany and France, as well as de veloping ...

MediaCom retains Bose account after review

The incumbent held on to the business after a shoot-out with ZenithOptimedia. Carat was also involved earlier on in the pitch process. The review, which included the 7 million UK media business, also covered Germany, Austria, Switzerland, France, Belgium, the Netherlands, Italy and Scandinavia ...

Big Al's lands £6m Monsanto account

The agency won the brief after a competitive pitch that began last November. Big Al's Creative Emporium will handle the launch of a new Roundup product across Europe next year, focusing on key markets including the UK, France and Germany. Previously, Roundup has used Flint Creative for its TV advertising ...

Bose calls pitch for £20m pan-Euro media

The review, which includes Bose's 7 million UK media business, also covers Germany, Austria, Switzerland, France, Belgium, the Netherlands, Italy and Scandinavia. Direct MediaCom, the WPP agency's direct media arm, is the incumbent on the UK business, having picked up the account in 2007 after a pitch ...

Sony kicks off pitch for TV brief

question to agencies asking whether they have potential conflict in markets including the UK, Germany ...

 

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