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The Marketing Profile: Richard Hudson of BMW

's engineers in Germany. First under the direction of Ellinghaus, and now Hudson, BMW's answer ... . 'One of the most premium car brands in Germany is Mercedes. And which car is outside any airport ...

Peugeot uses web to boost customer engagement

The 'My Peugeot' area will offer owners in the UK, France, Germany, Spain and Italy a personalised collection of tools to manage their vehicle, dealer and servicing information. The site has been developed by digital and eCRM agency Underwired. The agency recently won a three-way pitch for the task of building ...

EasyCar.com assigns SEO account

LBi Netrank said easyCar.com had an aggressive digital marketing drive for 2009, focusing on easyCar's ranking in the UK, France, the Netherlands, Germany and other countries across Europe, as well as increasing the volume and quality of traffic. LBi Netrank will also be supporting easyVan.com in the UK ...

Ford books 12-pages in Glamour to back new Ka

will run in the Conde Nast title in its national editions in the UK, France, Germany, Spain, Italy ...

Interbrand's 100 Best Global Brands list includes only three UK brands

In contrast, the US has 52 entries, Germany 10, France 8, Japan 7, Switzerland 5, Italy 4, The Netherlands 3, Republic of Korea 2, Switzerland 2 and Canada, Finland, Sweden and Spain one each. The brand value of the top 10 brands are Coca-Cola $66.7bn, IBM $59bn, Microsoft $59bn, GE $53.1bn, Nokia $35.9bn ...

The Marketing Profile: Mark Simpson, Ford of Europe

head of Ford's Motor-craft parts programmes, Germany 1992-1996: Manager, parts and service operations ...

The Marketing Profile: Andy Gilson of General Motors

territory. Over a 19-year career with General Motors, featuring stints in Germany and California, Gilson ...

Nike launches scheme allowing photos on personalised footwear

will initially launch in the UK, Italy, Germany, Spain, France, Denmark, Finland, Norway and Sweden. The concept ...

Power 100 Marketers of 2008: 1-50

and worldwide brand director of Johnnie Walker in the 80s; a marketing director for PepsiCo in Germany ...

Power 100 Marketers of 2008: 51-100

director at InBev moved across from the same role in Germany in February. Hilger has his work cut out ... its premium status. In his native Germany, Hilger was credited with sending the country's leading ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.