Entertainment: Lappset happy with angry approach
24 May 2012 | by John Owens
buyers were received from Spain, Germany, Greece, Bahrain, Malaysia, Hong Kong and the US. ...
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Beiersdorf kicks off £110m pan-Euro media review
24 May 2012 | by Nick Batten
in its home market of Germany, where OMD was also the incumbent. The UK spend on the account is 23m ...
Commercial TV and radio remain strong in Q1
14 Mar 2012 | by Arif Durrani
other world market, and compares to second placed Norway (30.2%), Germany (20.6%), and the US (19 ...
Krow wins pan-European Le Creuset account
09 Feb 2012 | by Sara Kimberley
The agency won the business after a competitive pitch, which kicked off in November last year and was overseen by Neil McIntosh, the head of marketing at Le Creuset UK. Krow will be responsible for Le Creuset's first international advertising campaign, which will run across the UK, Germany and Scandinavia ...
The Chinese are coming
30 Nov 2011 | by Rachel Barnes and Sarah Shearman
they would 'always' consider a Chinese brand. The survey of 1476 people from the UK, France and Germany ...
Rosetta Stone reveals new positioning in Christmas marketing push
24 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
in the UK and Germany next week and will run for the next five weeks. The ads promote the brand as a ...
Le Creuset kicks off creative review
10 Nov 2011 | by Matt Williams
Creuset's key European markets, such as the UK, Germany and Scandinavia. Neil McIntosh, the head ...
Kenwood kicks off global advertising review
10 Nov 2011 | by Sara Kimberley
The company, which spends around 2 million on UK advertising, has approached a number of agencies to pitch for the business. Kenwood, which currently uses agencies on a project basis, is expected to appoint a shop to work in its key markets of the UK, Germany and France, as well as de veloping ...
EBay's Alex von Schirmeister on how the auction site is becoming a platform for big brands
22 Sep 2011 | by Sarah Shearman
- this time, created by DDB Tribal in Germany. 'We have invested pointedly in fashion and the results speak ...
Helen Edwards on Branding: Why flag-waving is flawed
21 Sep 2011 | by Helen Edwards
in the world. If the Vauxhall-sponsored team suffers humiliation again at the hands of Germany, in either ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
