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SEAT looks to make 'virtue' of Spanish origins with new strategy

, France and Germany, and is keen to create a more consistent marketing approach in traditional ...

Audi 'pacesetter' by Kempertrautmann GmbH

The 30-second ad will air in Germany and run in UK cinemas in early March, alongside a print campaign with three different motifs. A version that is being converted into stereo 3D will be shown in German cinemas from late April. ...

Leo Burnett lands Goodyear Dunlop

The agency won the account after a pitch process. The incumbent, Leagas Delaney, has worked on the business for 13 years and is not expected to continue working with Goodyear. A campaign for the brand will be developed by Leo Burnett Germany through its Frankfurt and Berlin offices. The German offices will act ...

VW appoints Taxi to its pan-European roster

. The review, which kicked off in February, was led by Agency Assessments and run out of Germany. Taxi ...

Mini in search for UK digital agency

The automotive company's headquarters in Germany has contacted UK agencies directly to invite them to compete for the business. Profero currently holds Mini's digital advertising account in the UK, while Lida, which handles direct marketing activity for Mini, has also created some digital work ...

Volkswagen kicks-off ad review

agencies based in Italy, Germany and Spain. The roster agencies will compete, alongside DDB, for projects running internationally. The review is being led out of Germany and co-ordinated by Agency Assessments. Though VW already has a roster of agencies in some of its European markets, including Germany ...

DM agencies line up for European Avis brief

was rolled out in 13 European markets, including the UK, Germany, Spain and Italy, and featured the brand ...

Porsche hands £70m global media duties to PHD

account in Germany, will now also oversee Porsche's media in key markets such as the US, UK, China ...

Vizeum lands BMW's £16m consolidated media account

in 1916, BMW also now owns Mini and is the parent company to Rolls-Royce Motor Cars. After Germany ...

Kia appoints OMD to handle global media

after a pitch against the incumbent Vizeum and ZenithOptimedia. The account will be run out of Germany ...

 

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