Aston Martin secures first brand tie-up with Hackett
21 Feb 2012 | by Matthew Chapman
. These will comprise the UK, France, Spain, Germany, Ireland, Belgium, Holland, Switzerland, the UAE and Kuwait. ...
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SEAT looks to make 'virtue' of Spanish origins with new strategy
17 Apr 2012 | by Alex Brownsell
, France and Germany, and is keen to create a more consistent marketing approach in traditional ...
Infiniti car marque launches TV and social media drive
01 Sep 2011 | by Oliver Luft
The new campaign, which will be rolled out across the continent's principal markets, including the UK, France, Germany, Switzerland and Italy, forms part of a plan to increase brand awareness. Infiniti launched its first models on the North American premium car market in 1989 but its official ...
Toyota named greenest brand in the world
27 Jul 2011 | by Gemma Charles
The research, called Best Global Green Brands, combines public perception of environmental sustainability with performance on publicly available information and data. It covers the US, Japan, China, Germany, France, UK, Italy, Brazil, Spain, and India. The report said: "Its [Toyota's] high perception ...
Vauxhall partners with Europcar to launch electric vehicle
15 Jul 2011 | by Loulla-Mae Eleftheriou-Smith
The company intends to introduce the Ampera to the European market as a rental car, aiming to help expand the use of electric mobility and boost its position as a "trendsetter". The General Motors-owned brand has signed a deal with Europcar to launch the vehicles across Europe, starting with Germany ...
Hugo Boss and McLaren launch online contest to dress Hamilton and Button
30 Mar 2011 | by Sarah Shearman
The Hugo Boss logo has appeared on the bodywork of the McLaren F1 cars and featured on drivers' and team members' uniforms for the past three decades. The competition forms part of a wider campaign called 'Dress Me for the Finale', devised by Germany-based branding agency Liganova, which involves ...
Hyundai Europe brings in Lexus marketing director
29 Sep 2010 | by Sarah Shearman
Based in Germany, Hall will be responsible for implementing an "intensive" product launch program, with a view to positioning the South Korean automotive giant as a leading European manufacturer. The first four products, including the B-segment MPV challenger ix20, will be launched at the 2010 Paris ...
Brands capitalise on England defeat
28 Jun 2010 | by Sara Kimberley
-in-cheek reference to England's World Cup defeat by Germany.
Marketing's Power 100
26 May 2010 | by Nicola Clark
for Air Wick in Germany, he soon made his way up the ranks, and was appointed to his current position ...
Mark Ritson on Branding: The six core skills needed to be a great marketer
21 Oct 2009 | by Mark Ritson
destructive campaign against the Jews of Germany. This shocked me'. Charles Coolidge Parlin (1872 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
