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In contrast, the US has 52 entries, Germany 10, France 8, Japan 7, Switzerland 5, Italy 4, The Netherlands 3, Republic of Korea 2, Switzerland 2 and Canada, Finland, Sweden and Spain one each. The brand value of the top 10 brands are Coca-Cola $66.7bn, IBM $59bn, Microsoft $59bn, GE $53.1bn, Nokia $35.9bn ...
The campaign, which is in development, will feature a Reebok Global Instructors Team. Instructors are being chosen from around the world, including Sweden, Germany, Korea, UK, China, Russia, India and the US. The positioning, of 'taking the boredom out of working out', follows research conducted by GFK ...
MPGI beat off rivals Mediaedge:cia, MindShare and PHD in a review that was handled out of Hugo Boss' headquarters in Metzingen, Germany. The win does not include planning and buying for the Hugo ... -house. Hugo Boss, which has used PHD Germany in its home market, will now consolidate all its media planning ...
, Germany, Spain, France, Denmark, Finland, Norway and Sweden. The arrival of the mobile service follows ...
and worldwide brand director of Johnnie Walker in the 80s; a marketing director for PepsiCo in Germany ...
director at InBev moved across from the same role in Germany in February. Hilger has his work cut out ... its premium status. In his native Germany, Hilger was credited with sending the country's leading ...
, with sales reaching 12.8bn last year, according to Mintel. Germany was the second biggest online spender ...
The brand split with its former agency, the Arnold agency in Boston, at the beginning of the year, with the agency citing a decline in marketing budgets. However, Timberland claims that with the appointment of Leagas Delaney it will boost spend across key markets including the UK, US, Italy, Germany, France, China ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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