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GT to handle digital TK Maxx business

, in June. TK Maxx currently operates in the UK, Ireland and Germany. The agency will also redefine ...

Interbrand's 100 Best Global Brands list includes only three UK brands

In contrast, the US has 52 entries, Germany 10, France 8, Japan 7, Switzerland 5, Italy 4, The Netherlands 3, Republic of Korea 2, Switzerland 2 and Canada, Finland, Sweden and Spain one each. The brand value of the top 10 brands are Coca-Cola $66.7bn, IBM $59bn, Microsoft $59bn, GE $53.1bn, Nokia $35.9bn ...

Reebok joins race against Nike for women's market

The campaign, which is in development, will feature a Reebok Global Instructors Team. Instructors are being chosen from around the world, including Sweden, Germany, Korea, UK, China, Russia, India and the US. The positioning, of 'taking the boredom out of working out', follows research conducted by GFK ...

The Work: New Campaigns - The World

by Bajaj Electricals. MUNICH AIDS SUPPORT - FOREVER YOURS, AIDS - GERMANY CREDITS Project: Forever ... in Germany is being tackled by a Munich-based charity with a campaign warning that the condition is incurable ...

Hugo Boss awards £35m global media account to MPGI

MPGI beat off rivals Mediaedge:cia, MindShare and PHD in a review that was handled out of Hugo Boss' headquarters in Metzingen, Germany. The win does not include planning and buying for the Hugo ... -house. Hugo Boss, which has used PHD Germany in its home market, will now consolidate all its media planning ...

Nike unveils mobile shoe-design service

, Germany, Spain, France, Denmark, Finland, Norway and Sweden. The arrival of the mobile service follows ...

Power 100 Marketers of 2008: 1-50

and worldwide brand director of Johnnie Walker in the 80s; a marketing director for PepsiCo in Germany ...

Power 100 Marketers of 2008: 51-100

director at InBev moved across from the same role in Germany in February. Hilger has his work cut out ... its premium status. In his native Germany, Hilger was credited with sending the country's leading ...

Sequel hands global watch task to Digitas

, with sales reaching 12.8bn last year, according to Mintel. Germany was the second biggest online spender ...

City Republic: good news expected from Apple and Nestle

to mainland European companies, who have recently enjoyed something of an export boom, especially in Germany ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.