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Coca-Cola unveils global World Cup strategy starring Cameroon's Roger Milla

21 Sep 2009 | by Ed Kemp

Cup Trophy Tour took place ahead of the 2006 World Cup in Germany. The 2010 roadshow will visit ...

Traditional ad agencies take the lead in Direct Lions category

22 Jun 2009 | by Suzanne Bidlake

Germany, in particular, which has 22 finalist campaigns. More from Cannes Lions 2009 ...

Direct brief: Correction

08 Apr 2008

Capri-Sun is owned by WILD, Germany, and distributed by Coca-Cola Enterprises in Great Britain

Iris lands Southern Comfort EMEA task

02 Mar 2007 | by Ed Kemp

Comfort markets, including the UK, Germany, Spain, Italy, Greece and South Africa. Campaigns will span ...

Proximity chosen to promote Jim Beam across Europe

18 Jan 2007 | by by Ben Bold

The agency has been briefed with developing an on- and offline strategy for the US company s flagship brand, Jim Beam. The work will include a number of on- and off-trade promotional marketing campaigns to run across Jim Beam s key markets, including the UK, Germany and Spain. While the central ...

Tic Tac targets teenagers with debut SMS campaign

29 Jul 2004 | by Staff,

The confectionery brand has hired mobile marketing agency Mindmatics to develop a raft of activity based around a mix of SMS and multimedia messages, which will be sent to targeted youth mobile phones in the UK. Tic Tac has already started an SMS campaign in Germany using the strapline "Tic Tac and Talk ...

Direct news: Tic Tacs in debut SMS campaign

28 Jul 2004

The confectionery brand has hired mobile marketing agency Mindmatics to develop a raft of activity based around a mix of SMS and multimedia messages, which will be sent to targeted youth mobile phones in the UK. Tic Tac has already started an SMS campaign in Germany using the strapline 'Tic Tac and Talk ...

The lost treasures of sponsorship

10 Jul 2002

all odds, South Korea had amazing success in the tournament, only narrowly losing out to Germany ...

Briefs

13 Jul 2000 | by CORDELIA BRABBS

campaign through Banc, asking drinkers to think again about wines from Germany. Oz Clarke, Jancis...The German Wine Institute is to boost the image of German wines with a new pounds 1.5m national ad campaign through Banc, asking drinkers to think again about wines from Germany. Oz Clarke, Jancis Robinson and Hugh Johnson will endorse wines in print ads, which will run in national press ...

HOTLINE

26 May 2000 | by GORDON MACMILLAN

Carlton Communications has announced a dollars 228 million pan-European venture with Germany...Carlton Communications has announced a dollars 228 million pan-European venture with Germany s Kirch, Italy s Mediaset, France s TF1 and Spain s Telecinco to invest in internet and interactive projects. Unveiling its first-half results, Carlton also said solid growth in advertising revenue helped ...

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