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LONDON - Nestle has confirmed that it is to close its Rowntree factory in York, a move that will mean its Smarties brand will be produced outside of the UK for the first time in around 70 years.
Building on its position as the official beer of the FA Premier League, Budweiser has kept up its tongue-in-cheek approach regarding US ignorance of football (soccer) as part of its build-up to the World Cup.
Germany has some 4,000 ad agencies vying for clients and billings. Pippa Considine profiles the four most interesting shops in the market.
Danone Dairies has handed its top UK marketing job to Martin Theiss, who moves from a senior marketing role at Danone Germany.
Lowe offices in Hamburg and Frankfurt have been awarded the Campari account in Germany after a four-way pitch. The appointment marks a change in strategy for the brand whose account has traditionally been handled by an Italian agency across Europe. Until now, work by BBDO in Italy has been adapted for...
LONDON - A campaign has been launched in Germany against the use of the famous red-cheeked Santa Claus as a marketing tool, first made famous in the 1930s by Coca-Cola.
TV viewers in India are about to learn how to make the perfect curry from a BBC programme featuring Madhur Jaffrey. The series, dubbed into four Indian languages, will be screened by cable channel Broadcast Worldwide later this year.
Everywhere you look there are beautiful landscapes with attractive young people smiling and holding up glasses full of cool, delicious beer.
Germany is under pressure to reform its draconian direct marketing rules or face an action against it at the European Court of Justice.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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