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Old El Paso kicks off £25m global ad review

The pitch, which encompasses Old El Paso s key markets of the US, the UK, France and Canada, is being run out of Germany. Networks have been approached to compete for the business. The brand s global lead creative agency is Saatchi Saatchi New York. Old El Paso s products include dinner kits ...

Krow wins pan-European Le Creuset account

The agency won the business after a competitive pitch, which kicked off in November last year and was overseen by Neil McIntosh, the head of marketing at Le Creuset UK. Krow will be responsible for Le Creuset's first international advertising campaign, which will run across the UK, Germany and Scandinavia ...

FSA selects Dare to tackle food safety

incidents in the UK, Germany and France, the FSA is focusing on the handling of fresh produce. Toby Horry ...

Mikado distracts the unlucky in BETC campaign

The 30-second ads are set to run in the UK later this year, with Starcom handling media, and went on air in France this week. They will also run in other European countries including Germany, Italy and Spain. Each ad shows a character accidentally volunteering for something when they pull one ...

Agencies line up for Freixenet media business

of Spain and includes large European markets such as the UK, France and Germany, as well as the US ...

UK agencies fail to win Cannes Direct Lions

out, with Germany and the US sharing the honour of being the most awarded country, winning seven Lions ...

UM London retains £16m General Mills media in UK and Ireland

account, as well as the markets of Spain, France, Germany, Switzerland and Austria. Omnicom s PHD also ...

Doing dairy advertising with flair and creativity

as a co-operative with more than 15,000 dairy farmer owners in Scandinavia, the UK and Germany ...

Coca-Cola kicks off global teen campaign

The campaign by Wieden+Kennedy Amsterdam features a 30-second ad and an interactive music video, which will be available on www.coca-cola.com/music . The creative will air on TV channels globally and has already launched in Germany. It will roll across 100 markets by the end of the year. A UK launch ...

General Mills calls £80m Euro media review

The review will include the 16 million UK account and also covers markets including Spain, France, Germany, Switzerland and Austria. General Mills brands include Haagen Dazs, El Paso, Wheaties, Green Giant and Betty Crocker baking products. The incumbent on the account in the UK and Germany ...

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